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    The Story of MOISELLE

    Founders Mr. Boby Chan and Ms. Shirley Tsui handcrafted a collection of Feminine embroidered womenswear from generation to generation. Discerning consumers soon began to seek after the high-quality and uniqueness of MOISELLE designs.


    Now greatly expanded, MOISELLE continues to maintain a high standard of fabric and craftsmanship. MOISELLE’s extraordinary design unit remains committed to uphold the principle of delivering quality and integrity that defines the company. MOISELLE maintains the heritage of its finest luxurious design and custom fabrics; the superior product quality; and its commitment to cater for customers’ needs.


    MOISELLE has been establishing its exclusive design and high quality craftsmanship and becomes the most renowned Asian luxury brand holding its unique heritage fashion asset. Up to now, there are over 80 stores in different countries, including Hong Kong, China, Taiwan, Singapore, Macau and a showroom in Paris.

    MOISELLE Philosophy

    “Embrace the women’s body, expressing women’s meticulous emotions.”

    Admiring every feminine figure in mind, MOISELLE design team pays attention on the manipulation of fabrics, cutting design, mix and match to epitomize the natural beauty of ladies. The cozy luxurious construction of MOISELLE pieces always promise an unforgettable experience to our customers.

    Care Instruction


    Tweed is a rough, woolen fabric, flexible, thick and efficient at keeping heat. Mainly used for outerwear, dresses, suits etc.

    Maintenance: unevenly textured fabric. Avoid sharp objects that easily can rip the fabric.

    Mesh embroidery

    Fabric Characteristics: patterns, soft mesh underlay, exquisite embroidery craftsmanship.

    Maintenance: light and thin texture, prevent sharp objects that easily can rip the fabric.


    Fabric Characteristics: structural and durable, soft and smooth, anti-ironing, keeps its shape easily. Machine wash and tumble, doesn't shrink easily.

    Maintenance: Steam ironing below 130 degrees, low steam volume and pressure.


    Fabric Characteristics: Available in a wide variety of colors, structural and luxurious, comfortable texture, holds it shape well, doesn't peel.

    Maintenance: May shrink slightly when washed which is normal to this type of fabric.

    Polyester Lace fabric

    Fabric Characteristics: High-end hollow lace, flexible with clear, flat patterns, artistic and structural.

    Maintenance: Light and thin texture, avoid sharp objects that can rip the fabric.


    Fabric Characteristics: thin and smooth to the touch, two ways elasticity, comfortable, crease-resistant and durable. Anti-static and dry but yet breathable.

    Maintenance: recommended washing temperature below 40 degrees, ironing temperature between 120-150 degrees.